Every church online

Thursday, July 12, 2007


Church of Incarnation

I found the Church of the Incarnation website via Godbit. Overall I think it is a great website: good looking and easy to navigate.

There are two things I want to point out about the homepage. The first is an idea I've thrown around at work before, Doug can attest that I'm not stealing it from this site if we do it in the future. On the homepage there is a clear heading for the next service.

Doug and I got into a debate about just showing one service and whether or not it works. I think it makes it simple for someone thinking about attended and Doug pointed out the trade-off that it could look like the only way to connect with the church is that one service.

He's right that is a danger. Seeing it in practice, I feel highlighting the next time someone can be involved in the worship life of a faith community is a smart idea.

The other thing I love about the site is the big "three column" picture on the homepage. It is of the people worshiping, and you can tell these are real people! It also clearly communicates what this faith community is about.

What do you think of this site? Let me know in the comments.

Tuesday, July 3, 2007


Are you new here?

Today Seth Godin has an idea I've been suggesting for churches for about three months. A big "First time here?" sign. I'm of the opinion that churches should have some sort of sign outside their worship center that draws new people in.

I would say you should go one better and connect that to your website. There should be a "First time here?" section of your homepage and the colors and fonts should match the banner.

The next step is that the "First time here?" section includes someone from the church taking about the church and then that's the person standing under the sign on Sunday mornings.

Imagine how welcoming to a visitor, they have already heard this person talk either in video or in their own words on the website, they recognize their face and know they have two kids and a dog.

That's the hospitality I think churches are called to.

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